The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]
It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]
BMW goes fully digital in their purchase funnel. The German Automobile company is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualise how products look in the real world before purchase. The brand is using the technology to promote its latest and funkiest X SUV – the X2 […]
Honda Motor revealed it will use Facebook’s custom audiences tool to find car owners with defective Takata airbags. The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users. Japan’s Takata Corp’s air bag inflators have been linked to at […]
Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]
What is claimed to be the largest bot network ever has been discovered by Adform, which it has said was possibly four times the size of the Methbot network unearthed less than a year ago and accessing over half a million IP addresses, mainly located in the US. The fraud team at the adtech firm […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]
Eighty-five per cent of senior executives plan to invest in artificial intelligence (AI) and the internet of things (IoT) by 2020, according to a new survey of UK digital leaders by Deloitte. The findings come from the first edition of a new regular report from Deloitte, the Digital Disruption Index. The index will track investment in […]
Nintendo’s Animal Crossing mobile game has got its official release date, after it was finally unveiled to the world in October. Releasing November 22, Animal Crossing: Pocket Camp has been in the works for a while, and is set to pave the way for the eventual launch of a Legend of Zelda mobile game. With the launch of […]
YOOX, which has always been at the forefront of e-fashion, has teamed up with Google to develop an innovative and groundbreaking interactive ADV format, creating for YouTube the world’s most exclusive collection. YOOX is a virtual wardrobe of wonders and treasure, and the intention was to offer customers a selection of the most covetable fashion […]