Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax. The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising. Keymantics leverages Beeswax’s […]
New TripAdvisor Media Manager helps small and medium businesses reach a global audience
TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]
With consumer demand for apps rising every year, it’s no surprise that in-app advertising is a lucrative business. eMarketer reported that app installs grew 11.6% YOY in Q1 2019, and in 2018 the average American spent more than three hours (3:35 hours!) engaged with apps per day. Unfortunately, anywhere there’s money to be made from advertising, there’s money to be stolen via […]
Following the recent news that Instagram has continued its trial of hiding likes from users, A comment from Adam Williams, CEO of Takumi, the leading Instagram influencer marketing service. “We wholeheartedly support platforms investigating ways to promote better mental health. We think it’s crucial that Instagram is taking this issue seriously and hiding likes on posts could go […]
Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers
Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search […]
Costcutter Supermarkets Group (CSG) has notched up another first in the UK convenience sector by using audio messaging to drive store visits. Joining forces with mobile adtech firm, TabMo, CSG has responded to the increasing use of voice-enabled devices and music streaming apps, by adding sound to its extensive programme of mobile advertising for retailers. […]
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
Rovio Appoints Kairos Media As Global Influencer Marketing Agency
World renowned games-first entertainment company and creator of Angry Birds, Rovio Entertainment , has appointed Kairos Media as its global influencer marketing & media agency of record, following a competitive pitch process. Kairos Media will be handling and delivering a global strategy aligned for the Angry Birds 10th Anniversary campaign, marking a decade since the […]
~Ten businesses from Startup India initiative pave the way for crowd-marketing amongst India’s entrepreneurs~
~Provides opportunity to experience the benefits of crowd marketing and build brand awareness~
World's First Social media Loyalty Platform
Startup India, Government of India’s flagship innovation programme today announced its association with Brandie, the world’s first crowd marketing tech platform based out of Sweden. This partnership will grant ten of Startup India’s most promising businesses a free trial period on Brandie’s exclusive platform, allowing them to be the first startups in India to build social […]
