Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser […]
An online YouGov poll commissioned by leading inflight entertainment and passenger engagement company Spafax published on August 22 reveals that younger travellers want airports to use technology to enhance their airport experience – but older travellers are more wary: The poll, of 2,110 respondents (Gen UK adult population of 18+), asked about their wishlist for […]
O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only for its own marketing and brand loyalty purposes. From August 21, Weve said it will stop taking new bookings for mobile advertising campaigns. In a statement, O2 said the move would allow it to “solely […]
The BBC’s popular food media brand, Good Food, has launched its first skill on Amazon’s AI assistant, Alexa, giving cooks around the UK access to more than 11,000 recipes with their voice. The skill, which is now live on Alexa-enabled devices like the Echo and Echo Dot, was built for BBC Good Food by digital […]
IX Reach, the leading global provider of carrier services and connectivity solutions, and eStruxture Data Centers, a prominent pan-Canadian provider of network and cloud-neutral data centre solutions are further strengthening their partnership and commitment to providing first class connectivity, cloud and zero-downtime hosting solutions to major blue-chip networks. This enhanced partnership with IX Reach complements […]
Ride-hailing firm Grab has launched an advertising unit to enable brands to reach consumers in Southeast Asia both inside and outside of vehicles. Through GrabAds, brands are able to utilise Grab’s presence across eight countries and in over 200 cities in Southeast Asia to reach people taking a ride in one of the company’s vehicles […]
Seven Premier League clubs have agreed to partner with digital-currency exchange eToro for the 2018/19 season, thought to be the first sponsorship deal to be paid using Bitcoin for the top-flight football tournament. Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton have also signed up […]
Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app’s messaging stream. Appnext Actions maps key phrases in users’ text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant […]
Firebase, Google‘s default platform for app developers, has had a series of updates since it was acquired four years ago, and today brings the latest in that series, adding in-app messaging, new analytics reports and more. The new updates are aimed at helping developers to build better apps, improve their app quality and grow their […]
China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester. The ‘eCommerce in China: Trends and Outlook for The Largest eCommerce Market in The World’ report, revealed the Chinese online retail market will be more than double the size of […]