Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons. Some publishers already sell their own video ads on Apple News, but the Teads deal will mean it’s possible for advertisers […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be […]
Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]
Marks & Spencer (M&S) has launched a checkout-free mobile payment service to speed up the buying experience in a small number of its stores. ‘Mobile, Pay, Go’ is a feature within the M&S iPhone app which enables customers to scan products as they go and then pay from their device using Apple Pay or a […]
Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies announced a platform partnership with Respario. Respario Digital Advertising Group is a full-service solution provider of digital out of home experiences. Since 2005, Respario has assembled a portfolio of strategic tools and resources that […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, today announced that customer Slikhaar, the innovative men’s hair care leader and digital disruptor, will launch interactive personal care products in the fourth quarter of 2018. Slikhaar will use Thinfilm’s NFC mobile marketing solution to connect directly with consumers via smartphone, […]
IX Reach, the global leading provider of carrier services and connectivity solutions, has announced its new partnership with TeleData, specialist data centre, server hosting and workplace recovery providers, to provide cloud connectivity from the flagship facility in Manchester offering TeleData’s tenants access to its full portfolio of services including direct connect into the cloud. Due […]
Europe’s leading mobile phone recycling and ‘re-commerce’ company, Redeem, has announced a brand-new industry-leading offering for its UK business, Envirofone. Alongside its core smartphone recycling service, Envirofone will now enable customers to buy a whole range of products, including tablets, wearables, SIM cards and phone insurance, as well as giving them the ability to purchase […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
Google is continuing to add to the number of tools it offers to travellers in a bid to be at the centre of all aspects of the trips that people make. Now, when people search for travel destinations on Google, the search engine will surface things to do in the destination, day plans, or travel […]