Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom. The bespoke designs […]
Deloitte research has found that 12% of UK smartphone users, approximately 5.8 million people, said they would switch to a 5G network as soon as it becomes available. In new findings published ahead of the Media and Telecoms 2019 & Beyond conference, 19% of smartphone users, around 9.2 million, said they would switch to a 5G […]
Global research suggests fashion retailers in the UK are the most successful at persuading online visitors to buy, both on mobile and desktop. But UK shoppers spend less on each order than the global average (around 27% less on orders placed via mobile and 32% less on desktop orders). This is despite their orders including […]
Gismart, a leading independent developer and publisher of music-based apps and games, announced the launch of an investment programme for mobile app startups. The new investment programme is an integral part of the already established Gismart publishing division. In addition to developing and publishing its own titles, Gismart also plays the role of strategic partner […]
Google has developed a learning app aimed at helping Indian children in primary education to improve their reading skills. ‘Bolo’ – which means ‘speak’ in Hindi – makes use of Google’s speech recognition and text-to-speak technology to aid the child in their learning. The app features a range of stores in both Hindi and English […]
ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents […]
The telecoms industry is fast emerging as a digital transformation and application services trailblazer, according to new research from F5 Networks. Against a backdrop of 5G imminence, the fifth annual State of Application Services report indicates that as many as 80% of telecoms professionals are currently executing on digital transformation plans. This is well ahead of 69% […]
CHEP, the leading FMCG and retail end-to-end supply chain specialist, has introduced small Bluetooth sensors to its quarter pallets in the UK, which are used as promotional displays by manufacturers and retailers. It follows the success of the technology in Germany where manufacturers have experienced significant upturns in new customers and voucher conversion rates linked […]
Ideal Boilers has announced the latest update to its Touch Connect smart boiler thermostat, enabling it to automatically respond to its user’s location. Controlled remotely by the Ideal Touch app, householders using the new geolocation functionality can set a ‘home boundary’ and an ‘away boundary’ at chosen distances from their address. When their mobile device […]