Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit on August 3 with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news. […]
Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back. The car manufacturer joined forces with Oscar-nominated stop-motion artist PES for the new integrated marketing campaign, […]
The team at Pulsate, a self proclaimed pioneer in mobile marketing software, unveiled the “Mobile Marketing Growth Stack” to help companies “supercharge their app engagement.” Pulsate CEO, Patrick Leddy (pictured on right), said, “The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications.” […]
Apple has launched its Apple Music music streaming app for Android out of beta. The update arrived yesterday in the Google Play Store. The app now features an equalizer. You can access it by opening the app’s settings from the drawer and double-tapping the EQ option. It’s off by default, so you’ll have to toggle […]
65 per cent of all views on Olympic-related YouTube video over the past 12 months came from mobile – a figure that jumps to 75 per cent in the UK, and 87 per cent in Saudi Arabia. That’s according to figures released by YouTube ahead of the 2016 Rio Games, kicking off on August 5, […]
The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. While millennials are a vastly diverse group of individuals, they are in a unique position […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/08/Pantone_CaseStudy_FINAL.mp4[/KGVID] PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago. However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives. “Designers don’t just sit at their […]
Virtually copying Snapchat’s most popular feature, Instagram is debuting Stories — a simple way for users to share moments of their day in slide-show form. In keeping with the Snapchat theme, the moments disappear at the end of the day. “Photos and videos in your story disappear after 24 hours and don’t appear on your […]
Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]
New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]