Tesco, the United Kingdom’s leading retailer, has partnered with global digital knowledge management provider Yext, to ensure consistency in the knowledge about its brand across the leading maps, apps, and search engines its customers use. Using the Yext Knowledge Engine, Tesco will be able to update store information across the web in real time — […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019”, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic […]
Adsmovil, Latin America’s leading mobile advertising solution, announced a partnership with Glispa Global Group, mobile ad tech pioneer and owner of Avocarrot by Ampiri, a native supply-side platform (SSP) and programmatic exchange. With this partnership, Adsmovil’s DSP strengthens its offering to advertisers and agencies with a complete 360º solution that will now include native ads, […]
One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. The findings have led to reports that Facebook is scaling back its chatbot efforts on Messenger. The Information reports that those requests couldn’t be handled […]
Facebook has updated its tools and resources to offer support those who may be considering suicide, and their concerned friends and family, in its bid to help against the one death every 40 seconds by suicide worldwide. Suicide is the second leading cause of death in young people – who make up the largest proportion […]
KLM passengers can now ask for directions to the nearest restaurant, clothes store, ATM, taxi rank and more by sending an emoji to the airline on its Messenger chatbot. In a video announcing the update, the airline shows how users can simply send a burger emoji on the KLM Messenger chatbot, along with their location, […]
MasterCard has partnered with Turkish mobile retail firm Getir to integrate Masterpass – MasterCard’s digital wallet and mobile payments platform – into Getir’s bot on Facebook Messenger in Turkey. With this ‘first use’ of Masterpass through a bot on Messenger, customers can chat with Getir’s bot on Messenger ‘in a natural, conversational way’ to choose […]
The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]