Facebook earnings soar on mobile ad sales boom

Facebook earnings soar on mobile ad sales boom

Facebook’s advertising sales in the first quarter of 2017 grew by 51% to $7.9 billion, helping the social media giant exceed analysts’ expectations. The revenue boost pushed up net income in the quarter by 76% to $3.1 billion. Mobile advertising made up 85% of sales—up from 82% in the first quarter of 2016. The company’s […]

Pokémon Go creator Niantic is helping bring communities together with new AR partnership

Pokémon Go creator Niantic is helping bring communities together with new AR partnership

Pokémon Go creator Niantic has formed a multi-year partnership with the John S. and James L. Knight Foundation, with plans to advance civic engagement in local communities around the US through AR experiences.a The collaboration will see Niantic’s gaming experiences, including Ingress and Pokémon Go, leveraged at select community events supported by Knight Foundation. These […]

Tempo Launches App-Enabled ‘Pregnancy Test for Men’

Tempo Launches App-Enabled ‘Pregnancy Test for Men’

Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygiene & against illness. Unfortunately, this old promise that made Tempo so successful gradually became part of the problem: the brand was still talking about allergies, colds and other unpleasant conditions. As a […]

Growth in mobile ad spend leading to decline in ad viewability levels

Growth in mobile ad spend leading to decline in ad viewability levels

The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]

MomentFeed Adds New Capabilities and Ad Networks in Paid Media Manager Software for Multi-Location Brands

MomentFeed Adds New Capabilities and Ad Networks in Paid Media Manager Software for Multi-Location Brands

MomentFeed, one of the leader in mobile customer experience management for multi-location brands, announced that the company has added a new native ad platform to its Paid Media Manager software solution, and made it generally available to all ad agencies and multi-locations brands. MomentFeed’s Paid Media Manager (PMM) software, part of the company’s flagship Mobile […]

Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app

Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app

Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]