Tyre manufacturer Apollo Tyres has released an AR app to celebrate its partnership with Premier League football club Manchester United and their #EarnTheJersey digital campaign. The Earn The Jersey app enables users to scan an Apollo Tyres logo to enter an interactive, where players swipe a ball toward the jersey of a member of the […]
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date. The five winning ideas and teams are: Ask the Candidates for CNN Team: Yeon Sang Yoon and Jin Sug […]
Every year the cream of the Marketing, Advertising and Communications Industry gather in France for the Cannes Lions Festival, and this year was no different. We caught up with one of the Industry’s brightest mind and SapientRazorfish’s Global Chief Creative Officer, Daniel Bonner, who spoke about moving into his new role and how the Marketing Industry […]
Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]
Brand initiative improves voting access for its customers during 2016 U.S. Presidential election and sheds light on voter inequality. 180LA earned a Grand Prix Lion in Promo & Activation and a Gold in Outdoor for Boost Mobile’s Boost Your Voice, a non-partisan initiative that took a stand against voter inequality, at the Cannes Lions Festival […]
The start of the O2’s 10th birthday celebrations saw the arrival of three special cakes – a Ginger Br-Ed Sheeran, a Praline Dion and a JAM-iroquai – as their real-life counterparts embark on a series of special gigs at the venue. O2 commissioned famed food artist Lara Mason to create the life-size confectionary statues of […]
Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]
Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]
Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]
To inspire sweethearts to “live less of the same,” Telefonica’s Vivo – largest telecom operator in Brazil – launched on June 12th, when Valentine’s Day is celebrated in Brazil the campaign #relove, created by ad Agency Africa and directed by Vellas from Saigon. In the film the brand narrates the story of a guy that draws […]