YouTube’s ad-free subscription version, Red which enables people to pay to remove ads, is set to merge with Google Play Music to create a new music streaming service. The merger, which was revealed by YouTube’s head of music Lyor Cohen at a conference in New York, has long been on the cards since Google combined the […]
BuzzFeed’s foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. In an interesting move for a media company, Buzzfeed’s latest media rethink involves bringing its foodie platform Tasty into the kitchen with the launch of a smart appliance. Currently only available on pre-order in the US, the One Top connects […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]
TouchTunes Media announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States. Programmatic advertising technology, the backbone of internet ad campaigns for over a decade, has been an area of focus for the OOH ad industry for […]
eCommerce giant eBay is set to roll out new image search features to help mobile shoppers find exactly what they want on the online auction platform. Two new AI-powered features, Image Search and Find It On eBay, will be introduced later this year. Image Search – which will arrive on both Android and iOS – […]
Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, […]
Facebook’s profits climbed 71% to $3.9bn (£3bn) in the second quarter of 2017, boosted by an increase in sales of mobile video adverts, figures show. The social media giant exceeded market expectations, posting a 45% increase in revenue for the three months to June of this year to $9.3bn (£7.1bn), compared with $6.4bn (£4.9bn) for […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced that the company will be joining the TUNE Certified Partner Program, a group of mobile marketing and advertising companies who support and advance mobile marketing best practices for the benefit of mobile marketers. YouAppi’s growth marketing platform combines the power of machine learning with […]
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]