One in four teenagers couldn’t enjoy Christmas without social media, according to The Children’s Society

One in four teenagers couldn’t enjoy Christmas without social media, according to The Children’s Society

More than one in four teenagers – an estimated 866,000 young people in England and Wales – say they couldn’t enjoy Christmas without social media according to a new survey carried out for The Children’s Society. Almost one in three, more than one million, said they thought it was getting harder to enjoy Christmas, while […]

Social Media Star Cameron Dallas Launches Interactive Mobile Story on Episode

Social Media Star Cameron Dallas Launches Interactive Mobile Story on Episode

Episode, one of the world’s largest mobile storytelling network, launched Cameron Dallas: Started with a Lie, an original interactive mobile story in collaboration with entrepreneur and influencer Cameron Dallas. In a thrilling tale of love, heartbreak, and mystery, Cameron Dallas: Started with a Lie invites fans to star opposite their favourite celebrity. “As an entrepreneur, […]

Mobile video ad spending almost doubles worldwide, according to Smaato

Mobile video ad spending almost doubles worldwide, according to Smaato

Research from Smaato has shown the power of video within mobile advertising, highlighting the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and also delves into the explosive growth of mobile video. The global real-time advertising platform provider’s company’s Q3 2017 Global Trends in Mobile Advertising Report, analysed over […]

BBC Worldwide Americas Announces New Doctor Who Effect for Facebook Camera Effects Platform

BBC Worldwide Americas Announces New Doctor Who Effect for Facebook Camera Effects Platform

BBC Worldwide Americas announced a new effect for the Facebook Cameras Effects Platform giving users across the globe the ability to experience regeneration for the first time using Augmented Reality. Users can access the effect, created by VFX studio The Mill, through the Facebook app’s camera feature on December 19, 2017 – just days before […]

Emirates wants to help Australians find their True North with the help of Spotify

Emirates wants to help Australians find their True North with the help of Spotify

Emirates has collaborated with Spotify to help Australians discover their ideal travel destination and find their ‘True North’ as part of a new campaign. The campaign is an interactive and personalised experience that connects users with destinations across the globe that are aligned with their listening history and musical preferences on Spotify, using a custom […]

Older generation among the most open to video content but rely on laptops, according to CitNOW

Older generation among the most open to video content but rely on laptops, according to CitNOW

The digital habits of older car buyers and older members of Generation X – the 45-54 year-olds – are keeping the laptop business in rude health, according to the latest research from automotive video expert CitNOW. Members of ‘Generation X’ and those over-55 are keen viewers of online video content and among the most receptive […]

Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein launches augmented reality Instagram

 What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]

62% of brands will take their programmatic media trading in-house by 2022, according to Adobe

62% of brands will take their programmatic media trading in-house by 2022, according to Adobe

The majority (62%) of brands will bring their media buying in-house by 2022 according to an Adobe poll, which has also dubbed 2018 as a “watershed year” for automated media buying, as such technologies are increasingly used to advance TV advertising. Adobe published the findings on December 19, stating that 86% of brands and 89% […]

Honda gives ‘ultimate get well card’ AR experience to young patients

Honda gives ‘ultimate get well card’ AR experience to young patients

 ‘Happy Honda Days’ are back and Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalised for paediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter […]

BBM Messenger users can now book an Uber direct from the app

BBM Messenger users can now book an Uber direct from the app

Uber has partnered with BBM Messenger to enable users of the messaging app to book an Uber directly from it. It covers BBM Messenger users on Android and iOS users, as well as BlackBerry, enabling them to book an Uber from the BBM app, even if they don’t have the Uber app installed on their phone. The partnership […]