BrightLine, a market leader in advanced TV, announced that it is launching DataCast, a unified OTT data platform that for the first time will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed to enhance the targeting, delivery and measurement of ads across all connected TV devices in the home, […]
Facebook is running a small test to let users post their Instagram Stories directly as a WhatsApp Status. The new feature will let users post decorated photos, videos and GIFs on WhatsApp, which will disappear after 24 hours. “An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp,” TechCrunch […]
Drinks giant Diageo has suspended advertising on Snapchat across the world after its use of a Lens was criticised by the UK ad watchdog. The Advertising Standards Authority investigated the ad for rum brand Captain Morgan on its own initiative, and decided it was unacceptably likely to appeal to, as well as be seen by, […]
Forensiq, a leader in ad fraud detection and prevention, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organisations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic, it was in need of […]
UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]
Uber is reportedly weighing up the idea of a subscription model for its food delivery subsidiary, UberEats. In an interview with Business Insider, UberEats UK country manager Toussaint Wattinne confirmed that the company has already been testing subscriptions. “We are constantly testing,” he said. “We’ve actually run a few tests within specific cohorts in a […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]
Snapchat maker Snap Inc. is getting ready to take some of its content beyond its app: Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites, according to a new Cheddar report. Snap didn’t immediately respond to a request for comment. The project is […]
Some WeChat users in China will soon be able to use the chat app as a state-issued ID card. Financial Times reports that those living in Guangdong’s capital city Guangzhou will be able to use facial recognition to link their identities to the app in the Nansha district this week. The feature will apparently roll […]