Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]
HomePod, the innovative wireless speaker from Apple, arrives in stores on February 9 and is available to order online beginning January 26 in the US, UK and Australia. HomePod will arrive in France and Germany this spring. Using just your voice, it works together with an Apple Music subscription, providing access to one of the […]
Facebook is buying a software firm that specialises in authenticating government-issued identification cards, the two companies said on January 23, a step that may help the social media company learn more about the people who buy ads on its network. US lawmakers have expressed alarm at Facebook’s limited ability to know who is buying advertisements, […]
With cryptocurrencies the current ‘next big thing’ in the digital world, it’s not surprising that many people are turning to extreme means to mine new coins, with some even employing other peoples’ computers and smartphones – often without their consent. Cryptocurrency mining is a high-intensity process that can dramatically overwork the CPU on most smartphones, […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]
After months of rumors and limited rollouts, Instagram is officially adding GIF support to its Stories feature. You can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration. Instagram is also announcing an upcoming […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]