Snapchat has revealed a fresh look for its Discover and Stories section, in a bid to boost its audience and keep publishers using the platform happy. Active media owners on the platform, which include the likes of Daily Mail, Mashable and BuzzFeed, will now see their content distributed in a more magazine-like style, which places […]
Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]
Virtual Reality has fascinated viewers all over the world but can it help the team that has officially been titled England’s worst football team? Samsung and DDB Stockholm turn to British football legend, Harry Redknapp, to give New Mills AFC the biggest motivational speech – ever. New Mills A.F.C is currently in the “Evo-Stik League […]
Three, the mobile carrier, will trial a feature during the week of June 13-20 to block ads for subscribers in the United Kingdom. The test will last for 24 hours, during which the carrier will essentially flip a switch for subscribers who opt into the trial, and prevent some ads from being delivered to their […]
Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Following the likes of Google and Baidu, the company is developing autonomous technology for vehicles that could usher in the end of the traditional taxi cab with a licensed driver behind the wheel. A hybrid-powered […]
IMAX has partnered with Google to develop a ‘cinema-grade’ VR camera that can be used to record 360° video at a comparable quality to IMAX films. The camera will be specifically built to make use of Jump, Google’s platform for creating and viewing 360° stereoscopic video. As it makes its biggest step yet into VR […]
MasterCard is teaming up with British Airways and TfL as part of its ‘Trip Hack’ hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across multiple forms of transport, whether its the everyday commute or an international holiday. More than 100 coders, designers and developers from around the UK will […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ’See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
NASA has teamed up with Snapchat to give would-be astronauts a glimpse into life in microgravity. On May 16, to mark the International Space Station’s (ISS) 100,000th orbit around earth, the US space agency unveiled a series of videos on the platform fronted by commander Tim Kopra. Presented in real-time via Snapchat’s Live Stories service, ‘A Day […]