The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Arsenal Football Club has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot, using voice. In this case, the Arsenal Skill for Alexa will allow fans […]
Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]
To launch the Samsung S7 during the Rio Olympic Games, Samsung brought the Olympic spirit to its stores and developed a special stand to display its products. In addition, it was a chance for the public to receive posters of images that had been photographed using the smartphone as gifts. This action was created by […]
There has always been something that gets in the way of our relationship with technology: the keyboard, the mouse, the screen. We’re now ready for the most natural and intuitive form of interaction —the voice. It’s time for humanity and technology to Speak Easy. Speak Easy is a trends and insight report, carried out in […]
Switzerland’s largest retail company Migros looks to usher in the revolutionary future of shopping with the new augmented reality (AR) function of their app called ‘Discover’. It uses the smartphone camera to identity unique features on the product packaging and match them with the product database. As soon as a product has been “discovered”, the product name appears on […]
Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]
Vibrant Media has launched a new augmented reality (AR) content format and distribution service for Android phones that opens up a new channel for brands. Vibrant AR uses just the Chrome mobile browser and no other app, up to 390 million unique users per month will now be able to augment their view of themselves […]
Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois. Blis Futures will group like data sets and identify patterns, such as time, in order to predict […]