January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to […]
INNOCEAN Worldwide Seoul will present “Smart Driving Sunglasses” at the world’s largest electronics exhibition, Consumer Electronics Show (CES) 2018. This will be the first time for INNOCEAN to host an independent booth at CES, which also marks the first time an advertising company has developed an ICT product to showcase it to the global market. […]
What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]
Bloomberg Media and Twitter launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. It combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]
Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]
Kuato Studios, a London-based independent games studio, has teamed up with multiple Golden Melody Award-winning Chinese-American recording artist Leehom Wang to create the ‘first ever’ AR music video. My A.I. Date with Leehom Wang gives fans the chance to experience a digital date with the singer-songwriter through face-mapping technology. Built for the iOS11 ARKit, the AR […]
Lyft is the latest company to receive a permit to test self-driving cars on public roads in California. It’s an important step in the company’s attempt to catch up with rival Uber in the development of autonomous vehicles for ride-hailing. As of November 16, Lyft appears on a list of companies issued autonomous-testing permits by […]
Uber has announced plans to buy up to 24,000 self-driving cars from Volvo as it looks to expand on its ride-booking app. The cars would be available through the Uber app to pick up passengers without a driver, giving the business its first commercial fleet of cars. The non-binding framework deal builds on a relationship […]