The BBC has unveiled a new audio streaming app that it says is part of the corporation’s plans to “reinvent the BBC for a new generation”. BBC Sounds is a collection of the broadcaster’s live and on-demand radio, as well as music and podcasts in one place. The BBC says the app is designed […]
Instagram has rolled out video chat, giving users the chance to be part of up to four-person video calls via the app’s ‘Direct’ private messaging feature. With video chat, Instagram users can communicate with their friends via video without a phone number across both iOS and Android. The feature can be accessed through any message […]
After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]
Harry Potter: Hogwarts Mystery is the first mobile game where players can create their own character and experience life as a Hogwarts student. In the narrative adventure with RPG elements, players will create a personalised student avatar, attend classes, learn magical skills, and form friendships or rivalries with other students. In the game, players make […]
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]
Reach Ajcon Technologies Private Limited, one of the fastest growing consultancy firms in the insurance sector, launched McXtra, an Insurtech app designed and developed by Fruitbowl Digital. McXtra is a cutting edge Insurtech platform that enables users and their families to consolidate all their insurance policies in a secure vault. It offers insurance services and […]
Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
Indian Future Group’s brand Big Bazaar has rolled out a Facebook augmented reality camera game as part of its FIFA World Cup activation. Facebook users can use the the camera on their mobile app and bounce the ball on their head. The activation is conceptualised by Bangalore based tech agency Alivenow. Pawan Sarda, group head of […]
As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]
AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]