Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]
BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that its customer will be able to upload ‘shoppable’ Instagram stories. Brands can now tag products within their Instagram stories, meaning viewers can click on the products and go directly to the brands store to purchase the item. Providing even more organic opportunities to push traffic […]
Audio technology company, iZotope, has launched a new campaign to support Spire Studio, their mobile studio where users can record, edit and mix eight audio tracks, simply by using a Spire and their phone or tablet. Spire’s compact size and features make it highly portable, which sparked the focal point of the “Inspired Collaborations” […]
Instagram is having more and more impact on people’s decisions every day with the app leading a quarter of its UK users to make a purchase based on content they’ve seen. According to a YouGov survey of 500 Instagram users in the UK, commissioned by influencing marketing platform Takumi, 25 per cent of UK Instagram users […]
TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]
Dentsu Aegis Network’s Amplifi has signed a deal with Spotify to use its first-party data in a new audio planning tool, that will allow brands to buy across radio and digital audio. The Audio Stack will use M1 survey data alongside Spotify’s data to better reach target audiences when they are listening to audio. The […]
YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]
User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]
Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]