The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was […]
Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
Spotify will now use algorithms to partially “personalise” some of its editorial playlists based on listeners’ tastes. As a result, no two of the personalised editorial playlists will be the same, marking a major change in the way users discover music. The move, announced on Spotify’s website, is intended to both improve the listening experience for […]
Social-networking site Facebook launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April. While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to […]
Tencent is looking to launch its mobile payment service WeChat Pay in India this year, in a bid to take on Google Pay and Paytm. The Chinese tech giant has reportedly met with executives from the National Payment Corporation of India (NPCI) to obtain a licence for the payments app, according to Entrackr. Tencent has already […]
China currently has a population of 1.37 billion people, who spent 91.8% of all time spent online on social media. This significant number is largely due to a social networking app in China, sometimes called ‘the app of everything’ – WeChat. Over the last few years, WeChat has completely transformed how people communicate, find information, […]
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
Skoda is working on a new project that will enable couriers to deliver parcels to your car boot. It will enable consumers to provide their vehicle’s location and number plate, instead of an address, when ordering goods. The technology required for remote access to the car is currently being tested in the pilot scheme. Jarmila […]
Online fashion retailers are facing a dilemma. For the first time, more money is being spent through mobile devices like smartphones and tablets than laptops and desktops – 46% against 44%, according to a study by Nosto. Meanwhile, smartphones were predicted to deliver 68% of all ecommerce traffic this winter, up 19% on last year, […]
Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]