Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]
Hungry and thirsty 7-Eleven customers who use the 7NOW delivery smartphone app to order their favourite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them. This proprietary technology […]
The Smithsonian Channel wants to take people to the moon, and they’re doing it through augmented reality (AR). Smithsonian Channel’s new moon landing AR app is a way for consumers to celebrate the 50th anniversary of the moon landing by sharing personalised content socially. The app is a companion piece to the original series ‘Apollo’s Moon Shot,’ and offers […]
Niantic, the developers who launched Pokémon GO, have officially released Harry Potter: Wizards Unite, a new mobile augmented reality game that lets players experience the magical world of Harry Potter, right from their iOS or Android smartphones. Starting June 21, the game is available for download in the US, the UK, Australia, and New Zealand, with […]
Tik Tok’s daily active users have exceeded 250 million as short video viewing continues to explode in China. Figures from China Internet Watch revealed the Bytedance owned short-video app outperformed rival app Kwai, which attracted 160 million daily active users. The figures reveal the huge appetite for short video apps among Chinese consumers and the […]
WeQ, a leading global mobile ad tech organization, and travel brand DailyHotel revealed initial results from its exclusive campaign to propel their growth in the South Korean market. The app provides customers with a one-stop booking for both luxury hotels and fine-dining restaurants in Korea and globally. This announcement follows WeQ’s recent rapid expansion into APAC markets South Korea and […]
One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]
A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. As a result, consumers are much more likely […]
Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]
20th Century Fox, in partnership with ODEON Cinemas Group has worked with Snapchat to reach cinema-goers like never before for the release of their new blockbuster, X-Men: Dark Phoenix. This innovative campaign featuring Snapchat’s Marker Tracking Lens will mean that cinema-goers across Europe will be able to see static X-Men: Dark Phoenix posters and large format standees […]