Marketing and sales teams can kick-start their ABM initiatives with ABM Essentials from Marketo Engage, part of Adobe Experience Cloud. ABM Essentials – the industry’s most complete ABM solution – brings together the power of ABM and Customer Experience Management (CXM) to put people and experiences at the centre of their B2B marketing strategies and create new account-based experiences (ABX). Helping marketers […]
More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]
Leading influencer marketing service, Takumi, publishes findings on the Instagram influencer marketing industry’s dynamics – in a study of over 4,000 consumers, marketers and influencers across the UK, US, and Germany. The report ‘Trust, transactions and trend-setters: the realities of influencer marketing’, focuses on four key themes: legislation, authenticity, influence & trust, and creativity & control. […]
The British Museum and Samsung reopen the award-winning Samsung Digital Discovery Centre (SDDC) after a significant upgrade, and announce an ambitious new digital learning programme that brings together the world of museums with the world of technology. The new SDDC sees a major expansion of the Virtual Visits programme, where schools that are unable to […]
Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the […]
Digital consumer intelligence company Brandwatch has brought its new flagship product Consumer Research to market. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies. The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The new […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK […]
Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions. Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]
Investment in UK-based artificial intelligence (AI) companies has reached record levels after the first six months of 2019 saw more investment than the entirety of last year, according to new data. Venture capitalists had invested $1.63bn (£1.32bn) into UK projects by June, surpassing the $1.21bn raised by the end of 2018 and marking a record […]
