A fitness tracker designed for wheelchair users has won the Grand Prix at the Dadi Awards, which celebrated 10 years of recognising the UK’s finest digital work at a ceremony in London on October 19. Accenture’s app was described by judge and executive creative director at StartJG, Patrick Baglee, as fulfilling “a clear need” and […]
Flipboard announced 65 new publications available on its platform through partnerships with publishers Bonnier, Rodale and The Enthusiast Network (TEN). The new titles, such as Motor Trend, Working Mother and Runners World, add breadth and depth to the topics people follow on Flipboard. In the months ahead Flipboard will add more sources and important voices […]
AdAsia Holdings, the seven month-old tech vendor-agency hybrid, has opened in two new markets – Vietnam and Indonesia. Country managers have not yet been confirmed for the Jakarta and Ho Chi Minh City offices. The agency says that its rapid expansion has been fuelled through client demand, with Taiwan the next launch target for the fast-growing […]
Triton Digital, a leading technology provider for the audio industry, announced that SoundCloud, the world’s leading music and audio platform, has selected Triton Digital’s programmatic audio advertising exchange, a2x as a monetization partner for their digital audio advertising inventory in Canada. This partnership enables programmatic buyers throughout Canada to execute targeted, at-scale buys across SoundCloud’s highly engaged […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the US, UK, Canada, Australia and more […]
Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]
Go2mobi, one of the first mobile programmatic advertising platforms, announced a partnership with Neustar, a trusted, neutral provider of real-time information services. The partnership brings together the latest innovations in mobile DMP and DSP technology including highly accurate and up-to-the-minute insights and audience data. The partnership gives marketers and media planners better optimization capabilities and […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
Music streaming service Spotify has begun serving vertical video ads using its new format ‘Branded Moments’, which launched in beta in October. Like a number of the service’s other ad format, Branded Moments offers users 30 minutes of commercial-free listening afterwards, but Branded Moments is the first video unit from the streaming firm to use […]
Sabio mobile announced it is entering into a strategic partnership with Boron5 (A Thunder Cloud Marketing, LLC. Brand). The marketing alliance will position the innovative mobile platform to better identify African-American consumers on mobile devices. Boron5 is a brand marketing and storytelling company. Founded by seasoned marketing executive George Haynes, Boron5 is a team of […]