Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40% said they were satisfied with the […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]
Samsung has admitted that its hotly anticipated Galaxy S8 device will miss the most significant trade show of the year, Mobile World Congress on 27 February. The South Korean firm is keen to get back on the front foot after the debacle surrounding exploding batteries on the Galaxy Note 7, prompting it to take its […]
While the trend in homes is to increasingly spend more time talking to virtual assistant Alexa, a recent report suggests that we reach for our smartphones within 15 minutes of waking up and our phones will likely remain with us throughout the day long after we have said goodnight, Alexa. Various developments in mobile technology […]
Amplero, a digital intelligence platform which leverages machine learning and continuous optimisation, has introduced a way for marketers to influence friends of friends. Influencer Optimisation, a machine learning-based capability of Amplero’s Intelligence Platform, enables marketers to pinpoint their key customer influencers. It measures each influencer network by number, strength, intensity of connections, as well as […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]
Cheetah Mobile, the leading mobile utility and content app developer, announced an exclusive “Made for Samsung” app release of its News Republic mobile news app specifically designed for Samsung mobile products. Available from January 18 in the Samsung Galaxy Apps store, the “News Republic for Samsung” app introduces several exciting new features: Text-to-speech: Article pages now […]
Mobile has changed everything. Findings from a new Nielsen Media Labs study commissioned by Jun Group, a leading mobile video advertising platform, found that consumers prefer opt-in mobile advertising (aka “value exchange,” “incentivized advertising,” and “rewarded video”) over traditional digital ads like pre-roll and display by a near 2-1 margin (54 percent versus 29 percent). […]
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. With […]