Apple is pursuing a topic close to its heart for its first ever TV series by inviting viewers to see what it takes to build an app from the comfort of their own sofa by following a clutch of wannabe developers over the course of 10 episodes. The curtain will rise on the first of these later today […]
Encore Digital Media, the experienced programmatic partner, is launching Business Elite, a highly targeted global programmatic service designed for luxury brands. Based on four years’ experience in reaching niche audiences for clients such as Investec and Fujitsu, Encore Digital Media can offer pinpoint targeting and advanced optimisation. The carefully honed approach means Encore can target […]
ADYOULIKE, the global artificial intelligence driven native advertising platform, announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere. The integration protects advertisers using the ADYOULIKE platform from incurring the costs of illegal bot activity, fraudulent URLs and other […]
As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]
New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Companies are increasingly betting big on voice with new services such as Alexa and Siri increasingly being promoted by brands and adopted by […]
Microsoft has launched a revamped version of Skype, taking inspiration from Snapchat because that’s the cool thing to do now. One of the new features is called ‘Highlights’, which is yet another Stories-like feature introduced by a company. Highlights enables users to create a highlight reel of their day with photos and videos. Users can […]
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution. According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization partners, improving consumer experience. It also allows AOL Demand (AOL’s programmatic platform) partners to compete […]
Snapchat’s Spectacles have arrived in Europe for the first time with Snapbots, vending machines which contain the glasses, landing in five major European locations. The vending machines have popped up under the London Eye, on a boat in front of the Eiffel Tower, by the canals in Venice, on the beach in Barcelona, and on […]
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home. BT’s commercial partnership with […]
Lucozade Sport has launched a new health app for its Made to Move campaign, helping increase engagement with consumers and yeilding a potentially valuable stream of data on them. The new app will offer hundreds of daily and weekly prizes as part of the Made to Move campaign’s attempts to encourage one million people in […]