Google is reportedly going to pay Apple billions of dollars to continue as the default search engine on iPhones and iPads. According to a note to investors from Bernstein, it is believed Google will pay Apple in the region of $3bn (£2,3bn) this year – up from $1bn three years ago – and that Google […]
Facebook is upping the usefulness of its Messenger chat service by integrating its personal assistant M for users in the UK. The feature is expanding beyond the USA, touching down with UK users to aid them with its artificial intelligence-driven suggestions, dropping into conversations to suggest stickers, polls, birthday celebrations, group gatherings and location sharing. Furthermore, […]
One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google. A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands […]
Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers. Richer Native Messaging SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality […]
Momentous Entertainment Group, an online social media network company vertically organised into four business areas: social networking, social gaming, ecommerce consumer products and services, and OTT streaming media content creation and distribution, announced that it has executed agreements and completed initial funding to acquire Blackfox. Blackfox.io is a mobile advertising network with a strong worldwide […]
Uber is bringing its in-app tipping feature to the UK, after rolling it out to the US as of the company’s 180 days of change. Tipping is a feature that has long been called for and drivers may now feel adequately rewarded for their service. Customers are given the option to tip their driver once the […]
If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]
Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research. The study, from Global Web Index, indicates that the habits of the youngest digital consumers gives a clear indication of where device engagement trends are […]
More than a tenth of young adults in the UK opt for cards or digital payments as opposed to cash for their day-to-day spending. According to UK Finance, 2.9m people rarely used cash overall, representing six per cent of the UK’s adult population. Consumers between the ages of 25 and 34 are most likely to be […]