Google has partnered with ad automation firm Bidalgo to help mobile marketers make use of Google’s Universal App Campaigns. Bidalgo has now been awarded the title of Premium Partner for Mobile Advertising. It combines its AI-based automated ad platform with Google’s UACs to optimise ad creatives and create scalable campaigns. Universal App Campaigns use machine […]
Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]
Uber recently completed a deal to sell a significant stake of itself to SoftBank, a Japanese conglomerate, paving the way for the ride-hailing company to make sweeping governance changes and to go public by 2019. Under the agreement, a consortium of investors led by SoftBank will buy at least 14 percent of Uber through a combination […]
The Deep & Dark Web facilitates an expansive and dynamic underground economy shaped by the diverse skills and motivations of a wide range of adversaries. The forums and marketplaces where illicit goods and services are exchanged have come to play an influential role in today’s cyber and physical threat landscape by providing access to the […]
You know those people who always have something to say, the ones who feel it’s their responsibility to make sure there is never a gap in the conversation. You might have worked with them, been stuck with them at a party or even know them personally. These are the people who are certain it’s their […]
On-demand delivery service Postmates revamped its app and introduced a service dedicated entirely to delivering groceries within in it. The updated Android and iOS app shows users the best restaurants around them upon opening the app, and the new Explore section adapts to the user’s location and time of day. Meanwhile, Postmates has launched its […]
Real-world location intelligence company Gravy Analytics and performance marketing data provider Cross Pixel announced their collaboration in creating powerful, new consumer audiences for use in digital advertising campaigns. These audiences address the evolving need for marketers to understand consumer shopping behaviour, whether online or offline. The new in-market audiences blend Cross Pixel’s online shopping and […]
At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]
New research from Teads reveals that CMOs at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud – with 44% reviewing relationships with suppliers and 43% reviewing agencies. Less than a year since Marc Pritchard’s […]
Jongla, the Finnish mobile messaging innovator, announced that they will start offering their messaging technology for other companies and app developers. Known earlier for their world’s lightest messenger, Jongla, that gained popularity in emerging markets, the company now offers their latest innovations as a light messaging SDK and fully-hosted cloud service for Android and iOS. […]