Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. The research, from The Manifest, a business news and how-to website, found that forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. The survey of 500 digital marketers […]
TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]
Dentsu Aegis Network’s Amplifi has signed a deal with Spotify to use its first-party data in a new audio planning tool, that will allow brands to buy across radio and digital audio. The Audio Stack will use M1 survey data alongside Spotify’s data to better reach target audiences when they are listening to audio. The […]
Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the […]
JET8 is a Singapore-based, global social media platform with technology that allows brands, agencies and influencers to engage and sell to social communities through user-generated mobile content. Using JET8’s social currency, JETS, users of JET8 apps are rewarded for their influence as they engage with the brands and communities they love. For every in-app like, […]
YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]
BBC News is launching a weekly news programme on Facebook Watch. Set to launch later in 2018, Cut Through The Noise will be the social media platform’s first funded non-US news programme. It is to focus on a different issue each week and will be set in BBC News’ Washington bureau or elsewhere in the […]
Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]
User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]