Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month. The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google. Overall, 45% of Singaporean internet users prefer YouTube […]
YouTube’s answer to a live TV streaming service is available for download in the US and will start streaming on April 6, 2017. YouTube TV joins other offerings, including DirecTV Now, PlayStation VUE and Sling TV, that provide livestreaming and on-demand TV programs. The service will available in the New York, Los Angeles, San Francisco […]
March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]
YouTube has introduced a new way for its creators to monetise their content with the addition of Super Chat. It’s a highlighted message in the chat stream that sits at the top of the comments section for up to five hours. Anyone watching a live stream can purchase a Super Chat in order to make […]
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]
Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back. The car manufacturer joined forces with Oscar-nominated stop-motion artist PES for the new integrated marketing campaign, […]
65 per cent of all views on Olympic-related YouTube video over the past 12 months came from mobile – a figure that jumps to 75 per cent in the UK, and 87 per cent in Saudi Arabia. That’s according to figures released by YouTube ahead of the 2016 Rio Games, kicking off on August 5, […]
The 2016 Summer Olympic Games, taking place August 5 to August 21, are almost upon us. Like most tech companies and just as in past years, Google is adding features that help viewers find content and information related to the events. This year, Google Search, YouTube, Google Maps, and Google Trends are all getting some […]
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365‘s new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products. Perfect365 is tapping into the popularity of both its mobile app and social media moguls to […]
The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]