MasterCard has partnered with Turkish mobile retail firm Getir to integrate Masterpass – MasterCard’s digital wallet and mobile payments platform – into Getir’s bot on Facebook Messenger in Turkey. With this ‘first use’ of Masterpass through a bot on Messenger, customers can chat with Getir’s bot on Messenger ‘in a natural, conversational way’ to choose […]
The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]
Vpon Big Data Group, Asia’s leading big data ad tech company, releases the “2016 APAC Mobile Programmatic Advertising Statistics and Trends Report,” unveiling the mobile insight and user behaviour of Greater China tourists and comprising tourist behavioural differences between away and in home country. A real case of American Express (AMEX) is included to demonstrate […]
North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’. Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over […]
iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]
Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report, using data from Leanplum and App Annie, found that of over 2.6bn push notifications analysed emoji-powered notifications were better received. It also found that Android […]
O2 is considering giving its users “more control” to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Mark Evans, the chief executive of O2, Britain’s second biggest mobile operator, said at Mobile World Congress in Barcelona that users should have the right to block ads […]
Mozilla Corporation has completed the acquisition of Read It Later, Inc. the developers of Pocket. “Mozilla is growing, experimenting more, and doubling down on our mission to keep the internet healthy, as a global public resource that’s open and accessible to all. As our first strategic acquisition, Pocket contributes to our strategy by growing our […]
Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance. The MDEX’s framework was built and developed over a six […]
US mass media company AOL has entered into a global partnership with Adsquare, a mobile data exchange firm, to improve mobile audience mapping and targeting on its One platform. The agreement will see Adsquare’s mobile-first data – which covers 12 markets including the US, UK, Germany and France – built into AOL’s One programmatic platform […]