Game of Whales helps mobile game developers make money in their sleep, without using advertising

Game of Whales helps mobile game developers make money in their sleep, without using advertising

After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales is the result. Game of Whales is a new kind […]

We Counter Hate Turns Hateful Tweets into Donations for Equality

We Counter Hate Turns Hateful Tweets into Donations for Equality

WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on […]

Google Flights uses AI to predict delays, even before airlines do

Google Flights uses AI to predict delays, even before airlines do

Google has added updates to its flight booking service Google Flights that will give passengers a heads-up before they arrive at the airport. Google said in a blog post that Flights’ machine-learning algorithms will use historic flight status data to provide live updates and reasons for delays, such as weather or an aircraft arriving late. […]

Deloitte predicts UK technology sector trends for 2018

Deloitte predicts UK technology sector trends for 2018

 The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]

Ogury unveils new machine learning algorithm Lituus

Ogury unveils new machine learning algorithm Lituus

Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]

Google plans on sharing its Revenue with News Publishers

Google plans on sharing its Revenue with News Publishers

Google is reportedly planning on sharing its revenue with publishers that make use of its new subscription tools – which were reported alongside the scrapping of the company’s contentious ‘first click free’ policy. Under the subscription model, Google will use the combination of its vast user data and machine learning algorithms to help publishers identify potential […]

Alison machine learning predicts mobile ad campaign results

Alison machine learning predicts mobile ad campaign results

YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli startup helps mobile app and game developers get better results from ads. It specializes in paid user acquisition campaigns, app store optimization, and search engine optimization. And now it has added […]

Big Kahuna: Cross Channel Marketing Giant Launches ‘Experiences’

Big Kahuna: Cross Channel Marketing Giant Launches ‘Experiences’

Kahuna, a top player in cross-channel marketing automation for the mobile era, has just launched what it calls “Experiences,” which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product, we’re told, empowers marketers to “chain and orchestrate messaging across multiple channels, and deliver personalized, timely […]