Google has added updates to its flight booking service Google Flights that will give passengers a heads-up before they arrive at the airport. Google said in a blog post that Flights’ machine-learning algorithms will use historic flight status data to provide live updates and reasons for delays, such as weather or an aircraft arriving late. […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]
Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]
Google is reportedly planning on sharing its revenue with publishers that make use of its new subscription tools – which were reported alongside the scrapping of the company’s contentious ‘first click free’ policy. Under the subscription model, Google will use the combination of its vast user data and machine learning algorithms to help publishers identify potential […]
YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli startup helps mobile app and game developers get better results from ads. It specializes in paid user acquisition campaigns, app store optimization, and search engine optimization. And now it has added […]
Kahuna, a top player in cross-channel marketing automation for the mobile era, has just launched what it calls “Experiences,” which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product, we’re told, empowers marketers to “chain and orchestrate messaging across multiple channels, and deliver personalized, timely […]