Smaato Advances In-App Viewability Measurement for iOS and Android

Smaato Advances In-App Viewability Measurement for iOS and Android

Smaato, a global real-time advertising platform for mobile publishers and app developers, announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to transact on viewable, in-app impressions across mobile video, interstitial and banner ad formats. Furthermore, through the IAB Tech Lab’s […]

Microsoft brings its Edge to Android and iOS

Microsoft brings its Edge to Android and iOS

Microsoft has introduced a pair of apps aimed at making easier for people to move whatever they’re working on between their phone and PC. Microsoft Edge, the tech giant’s Windows 10 browser, is being rolled out to both iOS and Android users. It will bring features such as favourites, reading list, new tab page and […]

Google launches Trusted Contacts location-sharing app on iOS

Google launches Trusted Contacts location-sharing app on iOS

Google has launched its Trusted Contacts location-sharing app for iOS devices, seven moths after the feature first arrived on Android. With Trusted Contacts installed, users can designate any of their contacts as “trusted,” which means those individuals will be able to see their activity status (e.g. ‘Active Recently’) and request a specific location. The activity status allows friends and family to […]

AKQA’s Potato introduces the new Tate App

AKQA’s Potato introduces the new Tate App

Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]

Roku Updates Mobile App to Make Navigation Easier

Roku Updates Mobile App to Make Navigation Easier

Roku has revamped its app for both iOS and Android devices to include new look, simpler navigation and updated on screen remote. The new navigation bar sits at the bottom of the Roku app and enables the user to view and launch installed streaming channels, browse what’s on, use the remote, and share photos and […]

Hotels.com Introduces In-app Mobile Concierge

Hotels.com Introduces In-app Mobile Concierge

Hotels.com has introduced new mobile concierge feature to its app. The Hotels.com Concierge, powered by Button Marketplace, connects consumers to local products and services on the day their hotel stay begins. The concierge, currently only available on iOS, leverages location data to offer customers access to services such as Uber’s transportation, Delivery.com’s on-demand food delivery, […]

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]

Bluefly launches a new shopping app

Bluefly launches a new shopping app

Fashion e-retailer Bluefly wants to live in its shopper’s pocket, says Carly Rosenberg, president at Bluefly. To do so, it needs to be on consumers’ smartphones, so the retailer, No. 223 Internet Retailer 2016 Top 500 Guide, recently launched an app that offers all of the retailer’s products. Until last week Bluefly had an outdated […]

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