Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach. Buzzoole becomes the first influencer platform to provide information on the true reach of influencers’ posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen […]

Deliveroo will expand its network with restaurants’ own riders

Deliveroo will expand its network with restaurants’ own riders

Deliveroo has revealed its next step to becoming the definitive food company, giving consumers the best selection, price and service. Having built its own extensive delivery network of 35,000 riders worldwide and 15,000 riders in the UK that bring amazing meals direct to customers’ doors, the platform will now also host restaurants who make deliveries […]

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group AdUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]

AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]

Ad viewability hits record high, according to Meetrics

Ad viewability hits record high, according to Meetrics

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the […]

Zayo Group to establish data centre presence in the UK

Zayo Group to establish data centre presence in the UK

 Zayo Group will expand its European data centre presence with a new location in Feltham, UK. The zColo facility, the company’s first data centre in the London metro area, will add 30,000 total square feet and 3.6 megawatts (MW) of critical power. The new data centre is driven by commitment from a major anchor tenant […]

The UK Leads France and Germany for Online Grocery Shopping, According to RichRelevance

The UK Leads France and Germany for Online Grocery Shopping, According to RichRelevance

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research. The online grocery survey from RichRelevance looks at consumer’s attitudes towards buying groceries online. The research, which includes responses from over 2,000 […]

Saturn opens first cashierless store in Europe with MishiPay

Saturn opens first cashierless store in Europe with MishiPay

German multinational electronics retailer Saturn has teamed up with MishiPay, a mobile self-checkout platform, to introduce ‘Europe’s first’ cashierless store. The Saturn Express pop-up store in Innsbruck, Austria at the Sillpark shopping centre is a pilot project for the technology. It gives shoppers the chance to purchase audio devices, games, accessories, and more without ever […]

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