Android surpasses Windows as world’s most popular OS for internet usage for the first time

Android surpasses Windows as world’s most popular OS for internet usage for the first time

Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. The data, from web analytics company StatCounter, indicates that Google’s mobile OS topped the worldwide OS internet usage market share in March with 37.93%. Windows-running devices, meanwhile, accounted for 37.91% of internet usage […]

Indie developer uses hybrid rendering approach to deliver a more realistic mobile VR experience

Indie developer uses hybrid rendering approach to deliver a more realistic mobile VR experience

Independent virtual reality start up Mostly Human Studios has released Just Relax, a virtual reality relaxation and meditation app for the Samsung Gear VR that uses a hybrid rendering approach to place the user in a beautiful beach paradise that can help them de-stress and unwind. The app allows the user to sit and relax […]

WhatsApp Reportedly Planning to Launch Mobile Payments Service in India

WhatsApp Reportedly Planning to Launch Mobile Payments Service in India

WhatsApp is reportedly working to launch P2P (person-to-person) payments within its messaging app, starting in India. According to The Ken, Facebook is currently looking for a head of digital transactions with knowledge of India’s biometric ID system Aadhaar, UPI (Unified Payments Interface), and BHIM, a cross-bank payment app launched in the country at the end of last year. […]

Cablato unveils ‘game-changing’ dynamic creative-personalisation technology

Cablato unveils ‘game-changing’ dynamic creative-personalisation technology

Brands and agencies can now personalise their digital advertising for individual consumers thanks to a new dynamic creative and data management platform developed by marketing-technology startup Cablato. Today’s programmatic advertising and data technologies have transformed the way we buy and sell media. Yet even with all these technological advances, advertisers have been struggling to use […]

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]

Greenpeace launches VR app to transport people to ‘amazing’ locations around the world

Greenpeace launches VR app to transport people to ‘amazing’ locations around the world

Environmental organisation Greenpeace UK has teamed with AllofUs, a design consultancy, to launch a VR app that gives its supporters the opportunity ‘to experience amazing places like the Amazon and Artic first-hand’. The Virtual Explorer app provides viewers with 360° films that transport them to various precious environments across the globe, and enables them to […]

Hotmob Launches Video First View Ad Network that Complies with Brand Safety

Hotmob Launches Video First View Ad Network that Complies with Brand Safety

Hotmob, the leading mobile marketing company that operates the largest hybrid mobile advertising marketplace in Asia region, announced the launch of Video First View Ad Network curating selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impression. Today smartphone users are frequently exposed to static banner ads and […]

AOL Launches Global TV Buyer Platform Down Under Via MCN

AOL Launches Global TV Buyer Platform Down Under Via MCN

TV replaces AOL’s current programmatic TV offering in Australia and includes a range of new audience segments, features and insights for advertisers, giving them the opportunity to buy premium, brand safe, broadcast television in an automated fashion. Built on proprietary technology, ONE by AOL: TV is a self-service programmatic TV platform that allows advertisers to trade […]

Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

Royal Caribbean International, the self-proclaimed world’s most adventurous cruise line, is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four […]