Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]
Tecno Mobile India has launched a new campaign for the Camon i. The launch of the TVC comes right after the unveiling of Tecno’s Camon i, its first smartphone under the global flagship Camon series, in India. The campaign was created in association with Creativeland Asia. It is directed by Kartik Ramnathkar and produced by […]
In its first global branding campaign, Alibaba is making a big play for higher international visibility by focusing on “the greatness of small”. Launched for the upcoming PyeongChang 2018 games, the campaign features a cast of multinational athletes who have made, or may make, outsized impacts. The three-part series by BBDO China, which debuted Monday, […]
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]
Amazon has released an ad for the Echo Spot on YouTube. The ad called “Be Together More” is only a minute long, and it’s full of feels. The commercial tells a heartfelt story about a grandma who is left home alone with her cat after a visit from her family. She’s gifted an Amazon Echo […]
UK ad viewability levels reached 56 per cent in the final quarter of 2017, the highest level since the second quarter of 2014. According to ad verification company Meetrics, the proportion of banner ads that met minimum viewability guidelines rose from 52 per cent to the 56 per cent achieved in Q4 2017, meaning levels […]
You can’t escape ads online because they’re often the primary source of revenue for publishers and content creators. Google runs one of the largest ad businesses online and it routinely improves the controls that users have over their online ad experience, to ensure that a balance is struck between ads and user experience. Google has […]
InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]
Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]
