In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]
Episode, one of the world’s largest mobile storytelling network, launched Pitch Perfect In Deep Treble, an original interactive mobile story based on the beloved movie franchise. Produced in collaboration with Universal Brand Development, Pitch Perfect In Deep Treble welcomes fans to engage in the musical action first hand by becoming a part of the franchise’s […]
Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]
Tate and HTC VIVE are pleased to announce a new partnership for Tate Modern’s major upcoming exhibition, Modigliani. Visitors to the gallery will be able to enjoy a new integrated virtual reality experience right in the heart of the exhibition, the first of its kind at Tate, vividly enhancing our understanding of one of the early […]
Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
Advertising is changing – a single Instagram post could potentially win your brand more new business than a two-month billboard campaign on Old Street. But how can you best capture the attention of an audience that scrolls 178 metres per day? For Ben Le Tourneau, one half of director duo alongside Scott Freeman, owners at […]
Facebook is expanding the use of AI in detecting individuals showing patterns of suicidal thoughts, in a bid to improve the speed of which it can alert the necessary first responders. Facebook, which has offered suicide prevention tools for more than 10 years, has been working hard to prevent people on its platform from committing […]
Kuato Studios, a London-based independent games studio, has teamed up with multiple Golden Melody Award-winning Chinese-American recording artist Leehom Wang to create the ‘first ever’ AR music video. My A.I. Date with Leehom Wang gives fans the chance to experience a digital date with the singer-songwriter through face-mapping technology. Built for the iOS11 ARKit, the AR […]
BMW goes fully digital in their purchase funnel. The German Automobile company is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualise how products look in the real world before purchase. The brand is using the technology to promote its latest and funkiest X SUV – the X2 […]