Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app

Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app

Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]

Mediaplus’ Jens Barczewski gives his five points for relevant mobile communication

Mediaplus’ Jens Barczewski gives his five points for relevant mobile communication

The time has come: for the first time, mobile (49.7 percent)  has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App, which is available on both Android and iOS, will allow fans to immerse themselves in […]

McDonald’s Australia Launches the First ‘Snaplications’ Lens via VML Sydney

McDonald’s Australia Launches the First ‘Snaplications’ Lens via VML Sydney

In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Switzerland’s largest retail company Migros looks to usher in the revolutionary future of shopping with the new augmented reality (AR) function of their app called ‘Discover’. It uses the smartphone camera to identity unique features on the product packaging and match them with the product database. As soon as a product has been “discovered”, the product name appears on […]

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