Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram. The European ad verification firm will show advertisers how viewable video ads are in terms of what percentage of the ad is in view and for how long – on both mobile and desktop. Crucially, […]
Apple and Ito World have partnered to bring bike-sharing dock information to Apple Maps, TechCrunch reports. Now, in a number of cities, users can just type “bike sharing” or the name of a bike-sharing service into the Apple Maps search bar and it will show you all of the nearby docks as well as the […]
Chinese social media network WeChat, which is used for everything from chatting with friends to booking travel and making payments, has reached a billion user accounts globally, reports the Financial Times. The sheer number of accounts demonstrates the app’s dominance, though it’s important to note that user accounts means the number of accounts, not individual […]
Apple has its nose in front of Samsung once more. Apple’s phone sales fell second to the Korean electronics giant for the first three quarters of 2017, but with the iPhone 8, 8 Plus and X going on sale in the fourth quarter, it’s back in front, according to IDC’s quarterly report on smartphone market […]
You can’t escape ads online because they’re often the primary source of revenue for publishers and content creators. Google runs one of the largest ad businesses online and it routinely improves the controls that users have over their online ad experience, to ensure that a balance is struck between ads and user experience. Google has […]
HomePod, the innovative wireless speaker from Apple, arrives in stores on February 9 and is available to order online beginning January 26 in the US, UK and Australia. HomePod will arrive in France and Germany this spring. Using just your voice, it works together with an Apple Music subscription, providing access to one of the […]
Facebook will prioritise news that is trustworthy, informative and local from trusted sources to combat fake news, strengthen relationships, and engage in active conversations with users. According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarisation. Zuckerberg, in a post on Facebook, said:”As part of our […]
Facebook is to implement a major change on its news feed that will de-prioritise content from publishers and brands, in favour of that from users’ friends and family. In a post on his own page, Facebook CEO Mark Zuckerberg said the company had recently had feedback from its community that public content, such as posts […]
A new report from the IoT analyst firm Berg Insight says that the ten leading global mobile operator groups have a combined market share of 76 percent in cellular IoT. The top players reported a combined active base of 407 million cellular IoT connections at the end of H1-2017. China Mobile was number one with […]
App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, […]