WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]
On January 9, Tencent’s messaging app WeChat launched its new “miniprogram” feature, called Xioachengxu in Chinese. The service, built on the open HTML5 standard, allows WeChat’s 768 million users to access miniprograms instantaneously, without having to leave WeChat to navigate to an app store, download or install anything. Here’s how a miniprogram might work. A […]
Manchester Airport is turning to social media in a bid to lure high flying Chinese tourists to the north west of England by signing up to the far east equivalents of Twitter and Whatsapp. The social media push dovetails with the launch of direct flights between Beijing and Manchester by Chinese carrier Hainan Airlines in […]
Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots. As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward. The […]
Ogilvy K1ND recently helped KFC launch its very firstWeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help […]
While high-end luxury brands are slowly starting to offer online sales in China, one area that remains especially uncharted territory for them is selling through WeChat. This may be about to change, however, as both Dior and Bulgari took the WeChat sales plunge for the recent Qixi Festival holiday. Both became some of the first […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]
A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]
In 2014, KLM threw down the gauntlet. The Dutch airline promised it would respond within 30 minutes if anyone tweeted or Facebooked with it. That audacious claim of customer service via social media came literally out of an ordeal by fire. In 2010, a volcano eruption in Iceland stranded travelers. Faced with a “tsunami in communication,” […]
Apple is famously controlling of the user experience, but the company appears to be rethinking a central tenet of its software philosophy as rivals steam ahead with AI, messaging and chatbots. The company announced at its annual WWDC developer conference yesterday (13 June) that Siri, Maps and iMessage were now open to developers – a […]