Leading digital marketing agency Adtrak has just completed a digital face-lift for a leading landscaping firm, complete with new website and the full suite of online marketing tools to bring it onto the cutting edge. The Nottingham-based agency is a digital partner of the British Association of Landscaping Industries (BALI), and was called on to […]
News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]
The vast majority of Brits would prefer for augmented reality (AR) experiences to be introduced on smartphones to add to various areas of their lives, as opposed to using smart glasses to accomplish the same tasks. According to a survey of 1,000 UK smartphone users by Mindshare, which was analysed by OnBuy.com, 87 per cent of […]
Snapchatters will be able to use their face to control a football-themed game featuring Three’s new mascot the Puggerfly, in a new Lens sponsored by the mobile network. Three is the first brand to use Snappables, a new Lens launched by the platform in April that incorporates the user’s face into an augmented reality game. […]
Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online. That’s according to a new Stress Shopping report from experience analytics firm Clicktale, which examines the role of emotions in shaping consumer experiences both online and […]
Almost nine in 10 (87%) of the UK’s top retailers are risking a significant drop in online visibility by neglecting their mobile site performance, according to new research. The report, carried out by leading eCommerce and digital agency Visualsoft, found that worryingly low numbers of retailers have taken strides to improve mobile site speed since Google’s ‘Speed Update’ was announced […]
To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For […]
Bringing the virtual world into the real world is rapidly growing in popularity with the global market predicted to be worth approximately £100 billion by 2021. Augmented Reality (AR) is undoubtedly one of the most exciting technological innovations around and games like Pokémon GO have inspired more developments in this sector. Recently Jurassic World […]
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data. Consumers in the UK are watching more digital video content than ever before with mobile viewing on the rise, according to eMarketer’s latest time spent with video forecast. The forecast, which is included […]
Klevio, a smart home startup, has just released its first product, Klevio One, a smart intercom that lets you open doors from anywhere. The company is using smart technology to change the way we manage access to homes, offices and apartment buildings. Klevio reduces the stress and hassle of having to manage keys and access. […]