A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The survey carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]
Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]
Mobile payment and loyalty platform Yoyo has unveiled a partnership with digital ordering platform Preoday to create a new, integrated way for retailers and caterers to affordably provide pre-ordering services to their customers across the UK. Yoyo, which works with brands including Caffè Nero, Harris + Hoole, Planet Organic and Gather & Gather, will seamlessly integrate Preoday’s ‘order ahead’ […]
Social navigation app Waze has struck a deal with insurance firm Allianz that will enable its 22m users to access a roadside assistance service if they are ever stranded, with one click on the Roadside Help (‘SOS’) button within the Waze app, on payment of a fee. Wazers will be assisted 24/7 in the event of a breakdown, flat […]
An app developed to create and secure work roles for sub-contractors, has launched its first airtime sponsorship on talkSPORT – as part of a campaign aimed at World Cup listeners, delivered by Media Agency Group (MAG). Super Subbie, engaged MAG to build brand and consumer awareness by generating relevant airtime opportunities about the ‘new-to-market app’, created […]
By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: The […]
Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
The BBC has unveiled a new audio streaming app that it says is part of the corporation’s plans to “reinvent the BBC for a new generation”. BBC Sounds is a collection of the broadcaster’s live and on-demand radio, as well as music and podcasts in one place. The BBC says the app is designed […]
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]
The use of voice activated virtual assistants has rocketed in UK homes this year. The latest figures claim one in 10 Brits now own at least one device – but just how are Alexa and pals enhancing British consumers’ lives? Are smart speakers actually making us smarter? And are they using these devices to engage […]