Ethically responsible UK shoe brand, Po-Zu has teamed up with South Yorkshire digital marketing agency, Ignition Search, on its latest project. Currently collaborating with Star Wars on a co-branded collection, Po-Zu has appointed Ignition Search to manage its paid media strategy and support its further expansion into the global and US footwear market. The campaign will use […]
Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]
The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to a new research by techUK and GfK. It was also the fastest growing, up 19 percent in value between 2016 and 2017, and up 35 percent in volume. These figures exclude the more mature smart TV market which is worth […]
Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]
Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]
Technology and design firm Iconeme is collaborating with participating retailers in London’s Notting Hill to launch a personalised virtual ‘high street takeover’ that delivers promotions and offers to shoppers’ phones. The takeover, which will cover Notting Hill’s busy Ledbury Road and Westbourne Grove, includes retailers like Derek Rose, Melt, Hari’s, Melissa Odabash, Petit Bateau, Toast and Dinny […]
Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons. Some publishers already sell their own video ads on Apple News, but the Teads deal will mean it’s possible for advertisers […]
Marks & Spencer (M&S) has launched a checkout-free mobile payment service to speed up the buying experience in a small number of its stores. ‘Mobile, Pay, Go’ is a feature within the M&S iPhone app which enables customers to scan products as they go and then pay from their device using Apple Pay or a […]
IX Reach, the global leading provider of carrier services and connectivity solutions, has announced its new partnership with TeleData, specialist data centre, server hosting and workplace recovery providers, to provide cloud connectivity from the flagship facility in Manchester offering TeleData’s tenants access to its full portfolio of services including direct connect into the cloud. Due […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]