The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
More than 1 billion smartphones will be shipped with facial recognition technology in 2020, after the same figure of smartphones are shipped this year with fingerprint sensors. According to research from Counterpoint, we can expect to see mobile devices to combine biometric sensors for the face, iris, voice, and fingerprints, as opposed to competing with […]
Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]
The BBC is partnering with leading museums to bring a range of historical artefacts to audiences and Licence Fee payers via a new augmented reality app. Developed by BBC Research & Development and Nexus Studios, the app supports the broadcaster’s new landmark arts and culture series, Civilisations, in which it’s teamed up with more than […]
Intel’s own take on smart glasses has been unveiled. It’s called Vaunt, and where Google Glass failed to blend into the designer crowd of eyewear, Intel’s attempt mostly nails that endeavor. Vaunt looks just like regular frames and a big part of that accomplishment stems from the fact that Intel’s glasses aren’t like Google’s discontinued […]
Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]
Google has added updates to its flight booking service Google Flights that will give passengers a heads-up before they arrive at the airport. Google said in a blog post that Flights’ machine-learning algorithms will use historic flight status data to provide live updates and reasons for delays, such as weather or an aircraft arriving late. […]
Google removed over 700,000 apps from the Play Store for violating its policies in 2017, representing an increase of more than 70 per cent in apps taken down compared to the year prior. According to the tech giant, 99 per cent of apps with abusive contents were identified and rejected before anyone could install them […]
Leading multichannel content creator, WoodWing Software and Premium Technology Partner SPRYLAB announced a milestone in their partnership. SPRYLAB’s Purple DS, mobile app creation software, is now integrated with WoodWing’s Enterprise solution. With this integration, publishers can create their content directly in Enterprise’s ‘Content Station’ and publish stories easily to their mobile app. No technical skills […]