In its first global branding campaign, Alibaba is making a big play for higher international visibility by focusing on “the greatness of small”. Launched for the upcoming PyeongChang 2018 games, the campaign features a cast of multinational athletes who have made, or may make, outsized impacts. The three-part series by BBDO China, which debuted Monday, […]
Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]
Over the past several years, Facebook has devoted a considerable amount of its resources towards developing chatbots. It has made several advancements in this area, but is now focusing its efforts on improving conversational abilities. Despite their label, chatbots aren’t very good at making small talk. In a recent report, Facebook’s researchers pointed to several […]
We’d like to introduce you to our newest team member. #LegalAlexa Download the skill today.https://t.co/IS6AQ1X2eg #Insurtech #LegalTech #Alexa pic.twitter.com/SStU98nA24 — DAS UK Group (@DASLegalUK) January 25, 2018 DAS UK Group has become the world’s first legal expenses insurer to launch an innovative new Alexa skill for the Amazon Echo. DAS customers and the general public […]
Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]
HomePod, the innovative wireless speaker from Apple, arrives in stores on February 9 and is available to order online beginning January 26 in the US, UK and Australia. HomePod will arrive in France and Germany this spring. Using just your voice, it works together with an Apple Music subscription, providing access to one of the […]
Facebook is buying a software firm that specialises in authenticating government-issued identification cards, the two companies said on January 23, a step that may help the social media company learn more about the people who buy ads on its network. US lawmakers have expressed alarm at Facebook’s limited ability to know who is buying advertisements, […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]
Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]