Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]
To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]
Train ticket retailer and travel app Trainline has teamed up Big Shaq, Michael Dapaah’s Man’s Not Hot character, to launch a digital campaign promoting Trainline’s voice app through the ‘world’s first’ voicebot rap duet. The ad features Big Shaq going back and forth with the app, which has been built for Google Assistant, in the […]
Mobile telecommunications company OVO Mobile has acquired Incoming Media, a tech start-up spun out of NICTA (now Data61) for more than $13 million in order to use its technology to expand itself into an AI-driven mobile broadcasting platform. The acquisition, which has been completed in a scrip deal, will see the creation of OVOPlay as […]
Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms. The campaign will be measured and verified by the UK’s leading independent location measurement company, Rippll. Honda and Dentsu Aegis owned-agency Amplifi have signed as the first Cost Per […]
The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, has revealed product details of the next-generation mobile authentication platform at Mobile World Congress in Barcelona. Formed last year to develop a mobile authentication solution to help protect enterprises and consumers from identity theft, bank fraud, fraudulent purchases and data theft, the Mobile Authentication Taskforce […]
Alibaba Group has joined forces with the Nanyang Technological University in Singapore (NTU) to establish Alibaba’s first joint AI research institute outside China. The five-year, multi-million dollar collaboration will see 50 researchers from both organisations working together. As part of the partnership, NTU will combine its human-centred AI technology with Alibaba’s Natural Language Processing (NLP), […]
Chinese technology giant Tencent is leading a $115-million, or Rs 740-crore, financing in music streaming service Gaana. Times Internet, Gaana’s parent, will also make further investments in the service, a company statement issued on Tuesday said. Times Internet is a part of the Times Group which publishes The Times of India. The maiden external financing […]
The Moon will get 4G coverage next year, 50 years after the first NASA astronauts walked on its surface. Vodafone plans to create the first 4G network on the Moon to support a mission by PTScientists in 2019 and has appointed Nokia as its technology partner. Berlin-based company, PTScientists is working with Vodafone Germany and Audi to […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its unique heat mapping technology. Thought to be a UK first, SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during […]