Fyber, a leading technology company creating solutions for smarter ad monetisation, announced that Facebook Audience Network is partnering with Fyber FairBid, their new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage […]
Bringing the virtual world into the real world is rapidly growing in popularity with the global market predicted to be worth approximately £100 billion by 2021. Augmented Reality (AR) is undoubtedly one of the most exciting technological innovations around and games like Pokémon GO have inspired more developments in this sector. Recently Jurassic World […]
Walmart has officially launched an AI-enhanced personal shopping service, called Jetblack, though it’s US-only for now. Jetblack is a new app out in beta. The idea is that you can use it to text your shopping request. J, Jetblack’s built-in assistant, will then do the rest. J can order you goods and gift wrap any […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, today announced YUNI Beauty as a new customer – its first in the Beauty & Personal Care market. YUNI offers all-natural, sustainable products that cater to individuals on the go and support an active lifestyle. The company is using Thinfilm’s end-to-end solution […]
Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities, and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from third-party sources. […]
Ahead of Apple’s annual Worldwide Developers Conference (WWDC), it has been reported that the tech behemoth may look to expand its digital advertising business. The iPhone maker is looking to form an ad network where ads would be placed in the apps of companies, according to The Wall Street Journal. Apple would then share any ad […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]
According to Alzheimer’s Disease International (ADI) someone in the world develops dementia every three seconds. There are more than 50 million people living with dementia globally. With the number of dementia cases, including Alzheimer’s disease, on the rise, it is shocking how low public awareness is of the condition that affects so many individuals and […]
Elmwood, the world’s most effective brand design consultancy, has opened Playroom, a digital experience hub powered by its recently acquired digital design agency, Framework Creative. Playroom is based at Elmwood’s London studio and showcases the latest application of simulation technologies, including augmented reality (AR) and virtual reality (VR). With adoption of AR and VR set […]