Temple Spa doubled mobile revenue after upgrading its eCommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with eCommerce agency Gene to get a 67% increase in mobile conversion rate over the same period. Temple Spa, co-founded by industry experts Mark […]
AI-based ad automation platform Bidalgo has unveiled a new product called Creative AI which aims to bring the power of artificial intelligence to helping marketers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automative platform, Creative AI uses image- and video-recognition technology to analyse every component of an advertiser’s creative, down to each […]
Criteo, the advertising platform for the open Internet, announced it has joined the Shopify Plus Technology Partner Program to deliver Criteo’s scalable solutions to high-growth, high-volume retailers and merchants. Merchants of all sizes are able to take advantage of Criteo’s expansive global reach to target users across all channels and devices, and quickly scale their […]
OpenX, a leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. The US-wide survey of consumers showcases the dilemma that many marketers face with digital advertising today; […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]
Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research. The study, from Greenlight Digital, indicates that widespread adoption of voice search shows no sign of slowing, with forecasts of 70% year-on-year growth of smart […]
Speak up and sit tight, let your personal assistant find your flight! 🛫 #GoogleAssistant #voice pic.twitter.com/FTCI5KWoPC — Royal Dutch Airlines (@KLM) July 26, 2018 KLM Royal Dutch Airlines, the flag carrier airline of the Netherlands, has brought its smart assistant to Google Assistant, enabling customers to use voice commands to search for KLM flights. KLM’s […]
The world’s first ever DataTech Services provider, SBDS, announced it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
In less than two years, Yodel has redefined the phone call by becoming one of the leading cloud-based integrations for improved customer services and team collaboration. The Austrian communications startup has quietly developed partnerships to empower teams to manage phone calls using the platforms they use the most, such as Slack and Microsoft Teams, and […]