Contrary to popular belief, Artificial Intelligence (AI) and related technologies are projected to create as many jobs as they displace in the UK over the next 20 years, according to new analysis by PwC. In absolute terms, around 7m existing jobs could be displaced, but around 7.2 million could be created, giving the UK a small […]
Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role. A number of large job listing sites have signed up as partners for the launch, including Reed, Haymarket, CV-Library, and Gumtree, and roles advertised on these sites will […]
With skills aimed at children and families proving to be one of the fastest growing categories for Amazon’s Alexa digital assistant, mobile ‘pocket money’ tracking app RoosterMoney has announced the launch of the first-ever pocket money skill for the voice assistant. The RoosterMoney skill enables users to track their saving and spending, as well as keeping them […]
The walk for water that sees millions of women and children across the world taking up to an astonishing 20,000 steps every day to collect water, is being brought to life at Wimbledon this summer in the first ever use of augmented reality at The Championships. The Wimbledon Foundation has partnered with international charity WaterAid […]
Who: Jam City, a Los Angeles based mobile games studio, in partnership with Warner Bros. Interactive Entertainment’s Portkey Games, a label dedicated to creating new Wizarding World mobile and video game experiences that place the player at the center of their own adventure, inspired by J.K. Rowling’s original stories. What: Wands at the ready! Players […]
Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings. Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]
Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]