Brands can now make use of chatbots on Twitter to improve their customer service. Pizza Hut, Spotify, Tesco, Norton and Airbnb are among the first to begin using the service. Twitter is launching two new products to answer basic questions. Brands can set up welcome messages to help “demonstrate their commitment to service”. Advertisers can […]
Adyoulike, the European leader in native advertising technology revealed a new integration with The Trade Desk, Inc., a global technology platform for buyers of advertising. Adyoulike’s native advertising supply side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically, has integrated with The Trade Desk’s platform to further expand the digital […]
The Swedish pharmacy chain ‘Apotek Hjärtat’ has launched a VR app for pain relief. ‘Happy Place’ distracts the brain from focusing on temporary pain through a virtual world. The app is available for free download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies. Years of research and several independent studies show […]
Groupama Insurance and Saatchi & Saatchi Italy has released their latest campaign ‘SantinoSafetySystem’ which uses innovative technology to help prevent road accidents caused as a result of texting while driving. The anti-text and drive technology comes in the guise of ‘Santini’ which are traditional holy cards that many car owners in Italy adorn their dashboards […]
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]
Airmarket announced a new advertising format that will revolutionise the way brands engage with customers on their mobile devices by combining hyper-location data with programmatic technology. They will give advertisers access to a global network of beacons to deliver personalised, targeted advertising to consumers based on their real-time location. Device users will receive notifications on their […]
Shopgate is the First Mobile App Platform to Leverage the Facebook Analytics for Apps SDK to Help Merchants Understand the People Who Use Their Apps and Reach Them with Powerful Push Notification and Mobile Ad Campaigns. Shopgate, Inc., a leading mobile app platform, has introduced Facebook Tools to give merchants the ability to understand their […]
Strategy: The objective of this mobile campaign was to generate a different user experience in which Juan Valdez’s customer could interact with the products during different times through the day. Regardless of the time or weather and could still find adequate product offerings in Juan Valdez stores, trying to become the best alternative for the […]
MediaBrix, a fast-growing startup whose software delivers “moment-based” mobile advertising, is going after one of the most difficult demographics in the ad business – teens. MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances. […]
PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half […]