Target has unveiled a Beauty Studio feature that uses augmented reality to try a selection of cosmetics (including lipstick, blush and eyelashes) on Target’s desktop and mobile websites as well as kiosks in 10 retail stores. Tech from YouCam maps the products to a shopper’s face either in real-time or through a photo. Target is […]
Bark, the company behind pet-focused subscription box service BarkBox, is launching a new line of dog toys and treats this weekend through retail giant Target, accompanied by the rollout of the Chews Your Own Adventure SMS text story, the latest addition to Bark’s “dog bot” chatbot program, according to a blog post. The new toy […]
Google has announced a new function to its digital ecosystem called Shopping Actions, allowing customers to use its Assistant and Search engine to streamline online purchasing. In a statement on its “Inside Adwords” blog, Google said, “Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their […]
US retailer Target has embraced the mobile payments revolution with the launch of ‘Wallet’, a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. Customers will benefit from exclusive perks such as coupons and discounts simply by utilising the technology through special barcodes that introduce savings at […]
US discount retailer Target has joined forces with Pinterest so that customers can search for products, without needing to type any words, through pictures. Through the partnership, Target has embedded Pinterest’s visual search tool – Pinterest Lens – into its own app, making it easier for people to find what they want. By taking a picture of […]
The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]